Friday, August 31, 2007
Attitude Change
Hi Everyone,
In the essay question on attitude change their are several examples given of attitude change programs. However, some of these examples have been called 'campaigns' by the organisations launching them. Its seems to me from all I've been reading, that attitude change 'programs' could be considered slightly different to 'campaigns'. 'Program' implies that there are variables to be acted upon, wheres 'campaign' (generally preceeded with the word education) does not really have the same direct effect or structure. Any thoughts?
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2 comments:
I think you're right. The question probably should be rewritten as referring to "campaigns" rather than, or in addition to "programs". So, for this blog, you can interpret "programs" to mean "campaigns", that's fine.
Hi James,
Thanks for that clarification, however, I have taken the question as being 'programs'. Can I just take it as this instead? I took the question wording as correct, and just thought that because the examples given were a mix of campaigns and programs that programs was what we were meant to be looking at!
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